I’d spend it on PR!
Increase the media mentions of the brand
Advertorial: Advertising + Editorial
Advertorial is a form of sponsored advertisement, that is usually purchased from the ads departments.
Advertorials help companies to deliver the key messages and information about the company. Despite having the note that this material is an “advertisement”, it may look and feel like an editorial article.
Content marketing is a powerful lead generation tool.
Social media posts
Creating sharable content and driving conversations through social media.
Writing strong and engaging content including blogs, case studies, histories of success.
Editorially driven content including press releases and articles in the media, driving customers to website.
Creating powerful third party endorsement of brand using journalists, bloggers and social media influencers.
What you get: